COPA AIRLINES
WAN
DERL UST
Guiding travelers along the way
We translated this vision into a complete journey that ignited curiosity at every step of the traveler’s path. We crafted creative that celebrated the cultural and natural richness of Panama, tailoring messages to resonate across channels and moments. Our media execution connected inspiration with action, guiding audiences seamlessly from awareness to booking. By aligning the Stopover hub with the traveler’s mindset, we transformed a simple connection into an irresistible invitation to adventure.
"The program is currently attracting between 13,000 and 14,000 tourists a month… In 2024, this number of visitors increased to 108,429 tourists; 128,289 in 2023 and it is estimated that 2024 will close with 150 thousand visitors with ‘Stop Over’, with an economic impact of around 206 million dollars, representing approximately 8% of the total number of tourists visiting Panama"
Pedro Heilbron
Copa Airlines, CEO
Feel beyond the gate
Travelers can extend their stop at no extra airfare cost, unlocking exclusive benefits and discounts that turn a pause into an adventure. From the vibrant rhythm of Panama City to the natural wonders just beyond, the journey expands into a chance to indulge curiosity, satisfy wanderlust, and return home with more than just a stamp on the passport.
Turning a stop into a destination
All flights stop in the hub, Tocumen Airport, opening the opportunity to discover the beauty of Panama by allowing travelers to extend the layover and tour the city and surroundings with no extra airfare cost and an array of benefits and discounts to splurge into discovery, satisfying their sense of wanderlust.
Every Copa Airlines flight naturally connects through Tocumen International Airport, transforming what could be just a layover into an open invitation to discover Panama.
WORK
PANAMA STOPOVER
CLIENT
COPA AIRLINES
From stop to
destination
In the first half of 2025, nearly 95,000 passengers used the Stopover program, delivering an 18.5% increase compared to the previous year; plus surpassing industry benchmarks for video engagement. But the real win was how it changed the way people saw Panama, instead of just passing through, travelers began seeing it as a place to explore, and turned a stopover into the start of an adventure.
95,500
PASSENGERS H1 2025
18.5%
