THE VAULT
INSPIRATI
ON
"The program is currently attracting between 13,000 and 14,000 tourists a month… In 2024, this number of visitors increased to 108,429 tourists; 128,289 in 2023 and it is estimated that 2024 will close with 150 thousand visitors with ‘Stop Over’, with an economic impact of around 206 million dollars, representing approximately 8% of the total number of tourists visiting Panama"
Pedro Heilbron
Copa Airlines, CEO
From stop to
destination
In the first half of 2025, nearly 95,000 passengers used the Stopover program, delivering an 18.5% increase compared to the previous year; plus surpassing industry benchmarks for video engagement. But the real win was how it changed the way people saw Panama, instead of just passing through, travelers began seeing it as a place to explore, and turned a stopover into the start of an adventure.
95,500
PASSENGERS H1 2025
18.5%
GROWTH YEAR OVER YEAR
A summit that changes everything
The 3.5-day summit wasn’t just about panels or keynotes, it was about transformation. Attendees sought practical lessons on raising capital, motivating teams, and leading with vision, while also craving the kind of networking that could redefine their future. The Vault promised not only insight, but also access, momentum, and community.
Igniting ambition
The Vault isn't another summit, it's annual accelerator that separates talkers from doers. We crafted storytelling that doesn't just capture energy, it amplifies it into pure momentum.
Surgical precision targeting: ambitious professionals primed for action, not browsers killing time. We didn't chase impressions, we hunted conversions.
The message didn't just land. It ignited, activated, and delivered.
Valuetainment set out to grow its annual Vault Summit into a premier global event for entrepreneurs and business leaders. But in a crowded conference landscape, standing out meant more than hosting another gathering. The Vault needed to embody inspiration, becoming a catalyst for growth, leadership, and connection.
WORK
CLIENT
VALUETAINMENT /
PATRICK BET-DAVID
THE VAULT
Where
momentum begins
The campaign fueled demand and drove ticket sales, establishing The Vault as a signature event in the entrepreneurial space. More importantly, attendees left with more than notes, they left with strategies they could implement, connections they could count on, and the motivation to scale their businesses. The Vault proved itself as the place where ideas don’t just inspire, they accelerate.
