CURI
OSI
TY
COPA AIRLINES
Montreal, Toronto, Atlanta, Austin, Baltimore, Boston, Chicago, Denver, Fort Lauderdale, Las Vegas, Los Ángeles, Miami, Nueva York, Orlando, Raleigh-Durham, San Diego, San Francisco, Tampa, Washington D.C., Cancún, Ciudad de México, Guadalajara, Monterrey, San José del Cabo, Oranjestad, Nasáu, Bridgetown, La Habana, Santa Clara, Willemstad, Kingston, Montego Bay, San Juan, Puerto Plata, Punta Cana, Santiago de los Caballeros, Santo Domingo, Philipsburg, Puerto España, Ciudad de Belice, San José, San Salvador, Ciudad de Guatemala, San Pedro Sula, Tegucigalpa / Comayagua, Managua, Ciudad de Panamá, David, Buenos Aires, Córdoba, Mendoza, Rosario, Salta, Tucumán, Santa Cruz de la Sierra, Belo Horizonte, Brasilia, Florianópolis, Manaus, Porto Alegre, Río de Janeiro, São Paulo, Salvador de Bahía, Santiago de Chile, Barranquilla, Bogotá, Bucaramanga, Cali, Cartagena, Cúcuta, Medellín, Pereira, San Andrés, Santa Marta, Guayaquil, Manta, Quito, Georgetown, Asunción, Chiclayo, Lima, Paramaribo, Montevideo, Caracas.
Copa Airlines network 2024
85
DESTINATIONS
32
COUNTRIES
Curiosity that converts
The campaign delivered measurable awareness lift and strong engagement across platforms, but the impact went further. Travelers began picturing themselves in these destinations, shifting naturally from intrigue to intent. As Copa’s network expanded, reaching 85 destinations across 32 countries by 2024 and adding three more routes in Latin America in 2025
Fueling dreams, building memories
We developed story-driven creative that brought each destination’s culture and spirit to life, making the experience tangible before travelers even booked. Paired with media placements designed to reach audiences at moments of maximum receptivity, we fueled imagination and desire. What could have been routine route announcements became compelling invitations to travel.
Every route opens a world of stories
For Copa, each destination represented more than a line on a map, it was an opportunity to inspire interest, build awareness, and ultimately sell tickets. Sangría helped translate these destinations into must-visit experiences, using storytelling and strategic media to turn attention into action and curiosity into bookings.
