COPA AIRLINES
CURIOSI
TY
Copa Airlines faced a challenge greater than simply announcing new routes, it needed to make every destination, familiar or unfamiliar, feel irresistible.
The opportunity was to spark curiosity in adventurous travelers and transform routes into invitations to explore.
WORK
COPA AIRLINES
NEW DESTINATIONS
CLIENT
COPA AIRLINES
Every route opens a world of stories
For Copa, each destination represented more than a line on a map, it was an opportunity to inspire interest, build awareness, and ultimately sell tickets. Sangría helped translate these destinations into must-visit experiences, using storytelling and strategic media to turn attention into action and curiosity into bookings.
Fueling dreams, building memories
We developed story-driven creative that brought each destination’s culture and spirit to life, making the experience tangible before travelers even booked. Paired with media placements designed to reach audiences at moments of maximum receptivity, we fueled imagination and desire. What could have been routine route announcements became compelling invitations to travel.
Curiosity that converts
The campaign delivered measurable awareness lift and strong engagement across platforms, but the impact went further. Travelers began picturing themselves in these destinations, shifting naturally from intrigue to intent. As Copa’s network expanded, reaching 85 destinations across 32 countries by 2024 and adding three more routes in Latin America in 2025
"The program is currently attracting between 13,000 and 14,000 tourists a month… In 2024, this number of visitors increased to 108,429 tourists; 128,289 in 2023 and it is estimated that 2024 will close with 150 thousand visitors with ‘Stop Over’, with an economic impact of around 206 million dollars, representing approximately 8% of the total number of tourists visiting Panama"
Pedro Heilbron
Copa Airlines, CEO
Copa Airlines network
In the first half of 2025, nearly 95,000 passengers used the Stopover program, delivering an 18.5%
85
DESTINATIONS
32
